With the rise of smart speakers and AI assistants like Siri, Alexa and Google Assistant, more users are searching the web using voice commands. Voice search queries are conversational and often longer than typed searches. To ensure your site stays visible, you need to optimise it for voice search.
Why Voice Search Is Growing
Voice search offers convenience and speed: users can get answers without typing or even looking at a screen. As smart devices become more integrated into our daily lives, voice search usage will continue to climb. Businesses that optimise early will gain a competitive edge.
Optimising for Voice Queries
- **Focus on Long‑Tail Keywords**: Voice queries are often phrased as questions or full sentences. Incorporate natural language into your content by answering “how,” “what,” and “where” questions.
- **Use Structured Data**: Implement schema markup to help search engines understand the context of your pages and increase your chances of appearing in featured snippets.
- **Optimise for Local Intent**: Many voice searches are local (“near me”). Keep your Google Business Profile up to date with accurate contact information and opening hours.
- **Speed Matters**: Voice search results favour fast‑loading websites; optimise your site performance using techniques mentioned above.
How We Can Help
At The Digital Marketing Lab, we conduct keyword research and technical optimisations specifically geared towards voice search. We’ll ensure your content answers common questions in your niche and implement structured data to help AI assistants understand your site. Ready to get started? Visit [The Digital Marketing Lab](https://thedigitalmarketinglab.co.uk) for a voice search readiness assessment.