Inclusive design goes beyond physical accessibility and includes accommodating neurodivergent users—people with ADHD, autism, dyslexia, and other conditions that affect how they process information. By making your site more intuitive and predictable, you can improve the experience for everyone.
Understanding Neurodivergence
Neurodivergent users often experience sensory overload, difficulty focusing, or challenges understanding complex layouts. Common web design patterns, like auto‑playing media or cluttered interfaces, can be overwhelming for them.
Design Principles for Neurodiversity
- **Simplify Layouts**: Use clean, uncluttered designs with clear visual hierarchy.
- **Avoid Auto‑Play and Pop‑Ups**: Let users control when they interact with media or notifications.
- **Use Readable Fonts**: Avoid overly decorative typefaces; provide ample line spacing and clear contrast.
- **Provide Customisation**: Offer options to adjust text size or switch to a dyslexic‑friendly font.
- **Break Up Content**: Use headings, bullet points, and summary boxes to divide long text into manageable sections.
How We Support Inclusive Design
The Digital Marketing Lab incorporates inclusive design principles into every project. We test our sites with assistive technologies and diverse user groups to ensure a positive experience for everyone. Visit [The Digital Marketing Lab](https://thedigitalmarketinglab.co.uk) to learn more about our commitment to inclusive web design.